Advartus ("Advartus," "we," "us," or "our") operates advartus.com (the "Website") and provides digital marketing and lead-generation automation services to service-based businesses. This Privacy Policy explains what information we collect through the Website, how we use it, and the choices available to you.
Information We Collect
We collect information in the following ways:
Information You Provide Directly
When you submit a contact form, lead form, or consultation/strategy-session request on the Website, or email us directly, we may collect information such as your name, business name, email address, phone number (if provided), and the contents of your message or inquiry.
Information Collected Automatically
When you visit the Website, certain information may be collected automatically, including your IP address, browser and device information, operating system, pages visited, referring page, approximate geographic location (typically derived from IP address), and general website usage information such as time on page and navigation patterns.
Cookies and Similar Technologies
The Website uses cookies and similar technologies to support basic functionality and to understand how visitors use the Website. Details about the specific cookies used, including analytics cookies, are described in our Cookie Policy.
How We Use Information
We use the information we collect to:
- Respond to inquiries and requests submitted through the Website;
- Provide information about, and schedule, consultations or strategy sessions;
- Operate, maintain, and improve the Website;
- Understand Website usage and performance through analytics;
- Protect the security and integrity of the Website; and
- Send marketing communications where you have requested them or where otherwise permitted by applicable law, and in accordance with any opt-out preferences you express.
Third-Party Service Providers
We use a limited number of third-party service providers to operate the Website:
- Google Analytics (Google LLC): used to understand aggregate Website traffic and usage patterns.
- Netlify: our website hosting provider, which also processes submissions made through the Website's contact form.
These providers may collect or process information according to their own privacy policies, and we encourage you to review those policies for additional detail on how each provider handles information. We do not sell or share the personal information collected through the Website with third parties for their own independent marketing purposes.
Information Security
We take reasonable measures intended to protect the information we collect from loss, misuse, and unauthorized access. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
Data Retention
We retain information submitted through the Website for as long as reasonably necessary to respond to your inquiry, provide requested information, and comply with our legal and business obligations, after which it is deleted or de-identified where practicable.
When We May Disclose Information
We may disclose information we collect: to the service providers described above who help us operate the Website; when required by law, subpoena, or other legal process; to protect the rights, property, or safety of Advartus, our visitors, or others; in connection with a business transfer such as a merger, acquisition, or sale of assets; or with your consent.
Children's Privacy
The Website is not directed toward, and is not intended for use by, children under the age of 13, and we do not knowingly collect personal information from children under 13.
Your Privacy Choices
Depending on your location, you may have rights under applicable law with respect to the personal information we hold about you, which may include the right to request access to, correction of, or deletion of that information. If you would like to exercise any such rights, or have questions about how your information is handled, please contact us using the information below.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The "Last Updated" date at the top of this page reflects the most recent revision.
Contact Us
If you have questions about this Privacy Policy or how we handle your information, please contact us at support@advartus.com.